Posts Tagged ‘Virtual Assistant in Connecticut’

Today, I want to share with you an excellent way to keep on top of the operations of your business.  Most small business owners have reached a level of disorganization in their business and regret it when they are under pressure to meet critical deadlines.   This state is not because they are necessarily disorganized people, but just very busy people, and perhaps think that some day they will sit down when they have time and document everything. Read the rest of this entry »

Who needs a website?

If you were building your business in the offline world you would choose a physical storefront, such as a restaurant, boutique store, executive office, etc. to sell your products and services.  Businesses that are selling their products and services primarily offline still need to have an online presence and I will talk more later in a upcoming posts.

In the online world your storefront is your website.   This is the place where potential customer’s window shop to see what you are all about and have to offer them.  How does your product and services solve their problems?  The importance of having a website is extremely important if you are running an online business.  Better than a physical store front, an online store front (your website) is open 24/7, 365, and does not shut down for holidays.  Potential customers can visit your business anytime that is convenient for them.  Over the past couple of years I have heard it said many times that a website in today’s marketplace is the business owner’s business card. Read the rest of this entry »

Who is your target market?

It is extremely important to do your research regarding this area of your business.  I know it’s not fun, but it is critical to your business success.  Too many times business owners will think and say to others that my products and services can be for anyone.  Believe it not the more narrow your target market the more successful you will be in your business.  You will waste precious energy and marketing dollars while trying to market to the whole world.  If you have a nothing to small marketing budget you will need to spend as wisely as possible.  Some questions you will want to ask yourself:

1. What skills/knowledge/expertise do I have to offer?
2. What professions are in need of what I have to offer?  How am I solving their problems with my services?
3. What type of industry would benefit and be willing to pay for my services?  If an industry does not need your expertise or are not willing to pay for it, you may be better off finding another industry that does.
4. What kind of clients do you want to work with?
5. Do you prefer to work with men or women? What age group?  Do you work best with people that are older or younger than you?

With a clearly defined target market you can speak and market directly to those you want to attract to your business.  Then your business will begin to grow.

Listen: My Podcast Alley feed! {pca-b46d4047eb3d243ba12fa6248d064774}

A business nugget that I have learned after two years as an entrepreneur running my own virtual business is how important it is to identify the challenges that business owner’s face and market to the people who really need their products and services.  I would love to hear from you to find out what are the biggest challenges you face in your business today.  You may be thinking that you would love to partner with someone to help you in your business, but simply do not have the time to consider how you could utilize a online business manager or virtual assistant in order to get things done.  I can help you with that process to determine how you can utilize a virtual professional to bring the growth you want to your business.

Yeah! I completed the Online Business Manager Certification Process.   View my profile on the International Association of Online Business Managers.

I am so pleased to be one the world’s first Certified Online Business Managers.  The training was conducted by Tina Forsyth and Andrea Lea who coined the term “Online Business Manager” (OBM).   I purchased Tina’s book, “Becoming an Online Business Manager” and knew instantly that I wanted to take the training, learn the skills that online businesses are looking for and become a certified business manager. Prior to starting my virtual assistant business, VBS Virtual Assist two years ago, I worked nearly 30 years in the offline traditional office space as a high level administrative professional.  I knew instantly as read through the pages of Tina’s book that in my heart, I was an online business manager.   I have always had a passion to help business owners grow their businesses using my administrative, organizational and management skills and have enjoyed a great and long professional administrative career.  Tina and Andrea are leading the way for aspiring OBM’s and the businesses that need them to enjoy bigger growth in their online multiple streams of income businesses.

I am thrilled to have experienced this tough, but phenomenal training and feel so prepared to help virtual business owners to grow their businesses to newer or more profitable levels.   The certification process has been  such a growth experience for me.   Click on the video below to quickly determine if you and your business are in need of an OBM.

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