Archive for the ‘Entreprenuers’ Category

It is my honor to have been asked to speak to the FastTrac New Venture class at the University of Hartford Entrepreneurial Center tonight, March 4, 2010.

I completed this program in December 2008 at the University of Bridgeport. I simply cannot say enough about the business building teaching and guidance I received from this program. The class is made up of individuals who are either beginning to think through the process of building a business or are in the start up phase of building their business.

As Tina Forsythe always says, “Being a business owner is not for the fate of heart”.

We are video taping, along with conducting a drawing for a lucky student to receive 1 hour of free coaching on how to build their internet presence. Stay tuned and I will let you know how it went.

Who is your target market?

It is extremely important to do your research regarding this area of your business.  I know it’s not fun, but it is critical to your business success.  Too many times business owners will think and say to others that my products and services can be for anyone.  Believe it not the more narrow your target market the more successful you will be in your business.  You will waste precious energy and marketing dollars while trying to market to the whole world.  If you have a nothing to small marketing budget you will need to spend as wisely as possible.  Some questions you will want to ask yourself:

1. What skills/knowledge/expertise do I have to offer?
2. What professions are in need of what I have to offer?  How am I solving their problems with my services?
3. What type of industry would benefit and be willing to pay for my services?  If an industry does not need your expertise or are not willing to pay for it, you may be better off finding another industry that does.
4. What kind of clients do you want to work with?
5. Do you prefer to work with men or women? What age group?  Do you work best with people that are older or younger than you?

With a clearly defined target market you can speak and market directly to those you want to attract to your business.  Then your business will begin to grow.